Brussels Airlines forced to change unlucky logo
We get lulled into a sleep thinking we’re all sophisticated and civilized travellers, and BAM enters the story about travellers refusing to use an airline because of their “unlucky” logo.
Brussels Airlines was born on 7 November 2006 from the merger between SN Brussels Airlines and Virgin Express. Its first flight (under the new name) won’t take off until 25 March 2007, but already the airline has run into difficulties attracting customers - because of its logo!
The airline’s logo is made up of little dots which form the letter “b”. The dots look like the lights along a runway, and the logo is rather stylish if you ask me. The problem occured though when someone actually counted the number of dots in the logo and came to the total of 13. The horror! Personally, I’m still laughing, but the complaints from superstitious customers rose to a high enough number for the airline to actually redesign the logo to include a 14th dot.
I can see why the airline had to act, even if I find it pitiful that anyone in the year 2007 is taking that sort of nonsense seriously. In fact, I will go one step further to question if I as a non-superstitious traveller would feel safe to travel on the same plane as anyone who complained about this! What if someone started counting the stains on the aisle carpet, came to 13 and freaked out mid-air? Think about it, the possibilities of finding a quantity of 13 on an aircraft are endless. In fact forget mid-air, we’d never get off the runway.
Please! But I’m grateful for the cheap laugh, brightened up a grey day here.
You can see the logo for yourself at Brussels Airlines.
Technorati Tags: travel, Brussels Airlines, superstitious, logo
2 Responses to “Brussels Airlines forced to change unlucky logo”
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In some cultures, 14 is said to be a bad number with “terminal” (no pun intended) connotations. I guess you can’t win ‘em all.
24 February, 2007 at 6:21Exactly Meena! It’s a dangerous game to start playing for an airline, because by giving in to one group of passengers’ superstition, you’re likely to step on another group’s toes. So either you don’t give in to this sort of pressure at all, or you give in to one group and deliberately close the door on another. In this particular case I would fly with the airline who does not cater for one over the other.
25 February, 2007 at 20:34